Building houses for investors, not families

qr · 2026-04-07T18:30:00.000Z

The shift toward "Build-to-Rent" has completely changed the soul of this company. We are no longer helping families find homes; we are just fulfilling contracts for institutional investors. The pressure on land acquisition teams to find "undervalued" lots is leading to some really risky deals. It feels like 2007 all over again and management is just ignoring the signs.

Building houses for investors, not families | PulteGroup Discussions