Tim Cook's 'courage' is just code for 'we don't get it anymore.'

zm · 2026-04-24T01:15:17.371Z

Another re-org, another strategic pivot that feels like execs just threw darts at a board. We're told to "innovate" and "think different" but every major decision from the top just screams short-term financials over actual product vision. Remember the Vision Pro launch? Crickets from leadership since. No honest post-mortem, just a collective shrug while teams are stretched thin fixing issues that should have been caught months ago. It's exhausting seeing brilliant people on the ground burn out trying to make sense of directives that lack any real understanding of our users or the market. Accountability? What's that? Just another round of 'courage' speeches while the actual long-term strategy withers.

Tim Cook's 'courage' is just code for 'we don't get it anymore.' | Apple Discussions